What We Do
Optimizing strategies for acquisition and retention
We innovate unique solutions for our clients to meet and exceed their business goals, including acquisition, development, retention, and reactivation. Our Client Marketing Strategists are all experts in their field, and employ a combination of best practices and innovative problem-solving to get the job done. We help target new prospects by creating profiles of your best customers and identifying potential buyers with similar attributes. In the B2B space, we constantly update contacts by name and position, so your campaigns reach current decision-makers. Our retention and reactivation solutions include close monitoring of your existing customer base. We identify trends and make recommendations to ensure your active buyers are always increasing, and build models to help focus reactivation campaigns on the most profitable segments.
Creating intelligence that drives your business
Our clients are large, global, and complex businesses with many divisions, departments, and programs. IDM creates solutions that power business growth across all levels of an organization. Our strategic advisors use the intelligence we derive to support multiple avenues for business development.
We use our data intelligence to:
- Propose new products, services, offers and promotional tactics for new or underserved market segments
- Support sales efforts including field sales, assigned account telephone sales, and data-driven telemarketing programs
- Enable marketing efforts including SEO, PPC, display advertising, re-marketing, social and mobile promotion
- Advance business intelligence with our data management platform
- Improve CRM functionality